List Building Techniques: 10 Unique Ways To Increase Your Subscribers Fast
Knowing a lot of list building techniques is very important. Lists, after all, are the very core of Internet marketing.
However, it’s not always easy to build a huge database of people’s e-mail addresses. For one, Internet users are now very well acquainted with spam. They don’t want to receive useless emails in their inbox or be infiltrated with some sort of malicious spyware.
But that doesn’t mean you have to be contented with a meager list. Here are 10 unique ways to build your list of prospects and win them over.
1) Free Membership Sites
The word “free” is usually enough to get people flocking over to your website. A free membership site usually has regular content that non-members can have access to, but it also has special sections and perks for those who are willing to sign up.
Building a free membership site is a great way to lure your prospects in, and it’s also a useful way to let them know that you’re not some kind of Internet psycho who wants to gain access to all their personal information.
2) Article Writing
Article writing is an effective list building technique, because it gives everyone a small sample of what you can do and what else you can offer them.
Write your articles and send them to article directories. Below each article, include your newsletter sign up box. If the readers like your article, then they’ll be more inclined to sign up for your newsletter.
Make sure your article is well-written and original. Beware of grammatical errors. These errors are unforgivable and are a huge turn off. You can bet no one will give your newsletter a second look if your article is sloppily written.
3) Free E-books
Free e-books are the way to an Internet user’s heart. Like I said before, people will chew on anything that is labeled free. And in the world of Internet marketing, free e-books are premium bait. Just make sure you choose an e-book which is valuable enough or else people might just dismiss it.
4) Special Giveaways
Aside from free e-books, you can also give away free novelty items. This list building technique can be used in tandem with the free membership site strategy.
Tell everyone that the first 100 or 200 to sign up will get tickets to a hockey game, coupons at the local fair, a free t-shirt, etc. You’re the one who knows your target customers. Use your knowledge on what makes them tick and lure them in with the right kind of bait.
Issuing contests is a fantastic way of getting people’s email addresses. Just make sure your prize is interesting enough to get people interested.
Just imagine how many e-mail addresses a travel contest gets everyday? The kind of contest you want to hold is all up to you. Just make sure you actually follow through with it until the end!
Joining conferences is another list building technique often used in corporate settings. Usually, conferences arrange for booths out in the lobby area.
By availing yourself of a booth, you can easily give away your pamphlet or business card, and even ask attendees to sign up on a simple log sheet. Then you can send them away with a free pen or a free newsletter subscription. Whatever works for you.
7) Tell a Friend
If you already have an existing database, you can rely on it to get a hold of more e-mail addresses. Put a tell a friend tab on your article or on your website.
If they choose to share a page with their friends, they’ll be required to put in e-mail addresses of their said friends as well.
8) Creating a Community
A lot of Internet users like to frequent online communities. There are millions of these communities online and a good percentage of them require visitors to sign up before they are granted participation privileges. Take a page from their book and create your own community online.
9) Taking Care of Your Current List
Having a list is very important, but the buck doesn’t end with getting a few email addresses. After all is said and done, you also have to take care of the people in your list. After all, they signed up with you because you promised them something.
By taking care of your existing list, you’re building a relationship with them. In time, they’ll learn to trust whatever you have to say. And I don’t think I need to elaborate on how important that trust is for an Internet marketer.
This will make them more willing to spread the good word about you to their friends and other contacts, which will result in more subscribers for you and a big boost in your credibility.
10) Joint Ventures
No man is an island. By participating in joint ventures, you’re opening yourself up to a lot of wonderful opportunities.
While you can’t exactly swap email addresses with each other (for that would be a breach of your subscribers’ trust), you could ask your partner to promote your squeeze page in exchange for promoting his or her squeeze page as well. It’s a win-win situation.
There are a lot of list building techniques out there. Some of them might require a little more work than others but one thing’s for sure, they get the job done
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