How much is too much?
Knowing the difference between what to give prospective customers
and what to sell them is an important skill for your business.
The free content is what will bring new customers in and hopefully
make you the money you’ve been working so hard to earn.
There is a fine line to walk here when it comes to free products.
If you provide too little, you will not collect many customers.
On the other hand, if you give too much, you won’t make any money.
Free content is important so let’s review the benefits and the
line to walk.
Your business is built on a network of readers and customers. Free
content is the thread that ties your business’s network together.
As you get new customers, they will spread news of the cool stuff
they found on your website and grow their network.
Your credibility must be built before anyone is going to pay you
for anything. Fastest way to do that is through your free content.
If you can show your worth to new visitors, they will become customers.
Make sure your facts are specific and straightforward. If the
information you provide isn’t accurate, you will quickly lose
Avoid supporting common industry myths or make overly generalized,
all-encompassing statements that can’t possibly be true a majority
of the time.
Show your readers and viewers that you have a unique quality to
your content that makes you better than other websites in your
Share personal stories and relate to your audience. This will
increase your credibility and your conversion rates.
A lot of writers are too generic in their work. Be specific in both
story and fact. You want people to read your content and feel like
they know you and the business a little better. No one wants to
follow someone who writes in a clinical, boring, and impersonal
There is a risk factor in the mind of every customer when it comes
to any purchase. There are objections, problems, issues, and all
such things in your potential customers’ minds that make them say
“no.” Your free content should give them every reason to say “yes.”
The most critical thing is to give your customers a desire for
more. Be tantalizing. Be seductive. Overall, you want readers to
seek out more of what you have to offer. Give them a reason to
believe that ebook you wrote is worth the price.
Now that we’ve discussed how critical it is that you provide free
content, let’s move on to what you should keep safely backed by
monetary values. This content is the main course to follow the
appetizers you graciously provided for your newly loyal audience members.
The information you sell has to be valuable.
If you sell an ebook filled with information that is easy to find
through wikipedia, you will not have returning customers.
The information you sell should also be true to your personality
and the type of information your readers have come to expect
through your website.
The more followers you have and the more valuable information you
provide for free, the more likely readers will be willing to pay
Once you’ve established authority and trust with your readers, you
won’t have to work hard to “sell” because your loyal readers will
be looking to buy.
One thing to keep in mind.
You need to make the content you are selling easy to find and
easy to buy. It should be highly visible on your website, and it
should be included in calls-to-action.
You need to make sure your checkout is easy to use and working
properly at all times. It takes very little for online consumers
to change their mind about buying something.
As always with “should do’s” there are “should not do’s.”
Do not be overly complicated. People do not like working, so do
not make them work.
Do not complete everything. Leave cliffhangers and tantalizing
tidbits of information that will bring them back for more.
Finally, remember it is marketing your free content that will
lead readers to your money making content.
To Your Success,
Be the first to like.
To Your Success,
Paul M. Butler
Network Marketing Specialist
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