How to increase your open and click-through rates
If you do internet marketing I’m sure you’ve heard it before.. the money is in the list.
Generally, when someone says this, they’re usually talking about growing your list. However, getting the people on your list to open your emails and click your links is even more important.
Otherwise, you could have the largest list in the world, and it wouldn’t matter if you can’t get the people on it to open your emails and click the links in the first place.
There are lots of ways to improve your open and click-through rates.
The more people get to know you and the more they trust you, the more likely they will open your emails and click the links in them.
However, even a brand new marketer sending out their very first email can take action to get high open and click-through rates.
Here are 7 things you can do to get the most out of your email marketing campaigns.
#1 – Use their name
Dale Carnegie once said the sweetest thing a person can hear is their own name.
Most people are flooded with spam on a daily basis. One of the easiest ways to quickly personalize your emails is by using the recipient’s name.
Most email managers (like AWeber) makes it really easy to do this.
You can include their name in the subject line and/or inside the email as part of the greeting.
You don’t want to go overboard with the personalization; you want it to sound natural like you sincerely wrote each recipient a personal email.
Plus, repeating the recipients name multiple times throughout an email makes it sound creepy and stalker-ish.
For best results… stick with the subject line and/or the initial greeting.
#2 – Be mobile friendly
While the exact percentages vary based on the source, the majority of smartphone users check their email using their phone.
According to an article published at Quora, mobile devices have surpassed desktops as the device of choice for checking emails.
What does this mean for you?
It means you MUST make your emails mobile friendly.
If you include links to affiliate sales pages, opt-in pages, websites, etc. they all need to be mobile friendly.
The easier it is for recipients to get information from mobile devices the better off you will be.
In addition to making sure all links are mobile friendly, do a test run to make sure all the links open quickly.
Too much wait time and the recipient will back out of the link.
#3 – Offer value constantly
It is important to know your readers and their interests.
It is also important to write articles that are relevant and provide value.
If you only send sales copy or you are writing crappy articles with no helpful information, your list subscribers are going to stop reading them and probably opt-out of receiving future messages.
Once you lose people for crappy content, getting them back will be nearly impossible.
#4 – Build a relationship with your subscribers
Be real with them, make jokes, and let your personality come through in your emails.
Provide straight-forward and honest information. Don’t sugarcoat things. Call people out when they say or do something that’s not productive and don’t be afraid to apologize when you’ve made a mistake.
In short, be human. More importantly… be yourself.
When you do, your subscribers will feel like they know you better, which makes the task of building a relationship with them that much easier.
Another way to build that relationship is to actively interact with your subscribers.
If a reader emails you back with a question or comment, take a second to respond.
Additionally, email marketing does not exist in a vacuum.
You should be working to get the people on your list visiting your website and joining your social networks.
Blogs and social networks are great places to interact with people.
#5 – Deliver emails consistently
Avoid randomly sending out emails.
You should be working from an editorial calendar and consistently sending both sales emails and informational emails.
Choose which days of the week produce the highest open rates and the highest conversion rates.
There has been a lot of research done on the best day and time to send sales emails.
However, the best thing you can do is examine your own data, and figure out what your best days and times are.
Once you have that information, you can schedule out emails to be sent during those optimum windows of time.
If you aren’t sure you, experiment with days and times; just make sure you are staying consistent with the number of emails you send out each week.
#6 – Write a killer subject line
The subject line will make or break your email.
If it is eye-catching, funny, interesting or intriguing, people will open it.
If it’s dull, boring or easily overlooked, people won’t open it.
There are dozens of strategies for writing an amazing subject line.
If you are not feeling confident in your ability to write a great subject line, go through your inbox and look at emails that caught your attention, then ask yourself what it was about the subject line that made you open it.
#7 – Include at least 2 links in your emails
If your email includes a link to an offer you’re promoting or a blog post you want your subscribers to read, don’t be afraid to put at least two links in the email.
You don’t need to be obnoxious about it, but you can even put them one right after another.
Separate them with text and instruct your readers to click either link to read the blog post or check out the offer you’re promoting.
While it’s always a good idea to put one of these links at the end of your email, you can put the other mid-way through the email right after you talk about a specific benefit or feature of the offer you’re promoting.
Same goes for a blog post. Right after you tell your subscriber what they’re going to learn when they read the blog post is a great time to give them a link they can follow to read it.
Email marketing is still one of the most effective forms of marketing out there.
As an internet marketer or home business entrepreneur, it’s essential that you work to improve your open and click-through rates.
Armed with these 7 tips, you’re now one step closer to getting the kind of results from your own email marketing campaigns you see all of the ‘gurus’ and top marketers raving about.
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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