How to Generate Leads Online Today
This is where 97% of internet marketers fail, and if you’re not prepared for this troublesome process you may struggle too.
You have to employ a proven system to generate leads online which may also include certain other marketing systems which may help you. Whether or not you do start out your business cold calling, you want a system for recording and tracking all those calls, when you make the call, who you chatted to, the person’s e-mail address, and the prospect’s answers.
After a month of writing everything down on bits of paper you’re going to end up with a mess. Even if you only come away from that call with the prospect’s name and an email address that is a good start. Building an e-mail list is the best way to start building a business.
Work out who will be your best target before you even lift the phone. People are busy and they’re certainly not going to waste their time talking to you about something that is simply not pertinent to their business. Always remember that time is the same as money, so spending your days contacting the wrong people is a costly mistake.
Come up with an original selling script after you’ve learned everything you potentially can about the product you are promoting. No-one has the time to hear a lot of BS and they will quickly be able to smell that BS even through the phone!
If you start well and get into a discourse with a prospect, if you’re unable to answer one of his questions tell him you’ll get back to him later with the answer . People appreciate and respect honesty. The same principle applies if you generate leads online you must keep it real and keep the BS on the down low.
Brand yourself first and get yourself out there.
Become an affiliate of an association or club where people in your market go.
Online you will find the same sort of places where people gather – social media sites like Facebook. This is an excellent place to generate leads online. On Facebook there are thousands of Groups, join some Groups related to your product or business, learn what the group’s members are talking about and what issues they could be having and help.
Don’t join a Group and start pitching your product right away, show people that you are an expert and it will not be long before they start asking you what you do. Don’t ever give anybody the belief that you are in a hurry to make a sale.
When you do make a sale, if you can, ask for a referral. You’ve already created a relationship with your customer, you have helped him out and he may return the favor in the form of a referral. Word-of-mouth referrals are the least expensive leads you may ever get!
If for example your business is selling PC software, get in touch with people and build relationships with others who sell PCs, you can build extremely successful and lucrative networks that way and the leads will always be highly qualified.
Send people to your website which should really be up-to-date and packed with useful information. When you have constructed a list you can use an autoresponder to send regular emails out to tell people about the most recent reports within your industry. Make it helpful , try and make it original and not worded in a way that it’s apparent you need to make a sale. Simply excite peoples interest and include in the short e-mail a closing line that includes a call to action like “if you’d like to discover more about” you know that customer is qualified if he does click on your link.
Creating leads online actually doesn’t need to be complicated, all you need is the right system to follow.Click here for the system I personally use.
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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