MY LEAD GENERATION PROCESS TO BUILD A SUCCESSFUL TEAM
generation process is vital to the final success of your business.
You may think any lead is a lead, but you are wrong. Creating a cold lead and a highly focused lead at least costs the same, but the second is obviously much better.
Across the marketing process there must be a technique to identify qualified leads and separate them from the others. Your conversion rates will be upsetting otherwise and you will become disenchanted and your business will break up. Don’t fall into that trap.
Understand, the lead generation process can be work intensive, both online and offline. The offline lead generation process involves driving to meet folks head to head, and lots of telephone calls.
If the leads are taken from fliers and forms filled in at trade shows, these leads need to be put into a database and then approached individually. Info may need to be despatched, which involves cost, and one way or another those leads have to be qualified and then stepped up to a sales department.
The sales office then has to go thru more processes, thru to closing, which hopefully ends up in a sale.
Online lead generation looks to be far more simple on the face of it, but if you’re the owner of your own MLM or network marketing company, you know that simply isn’t so. Rather than fishing in a sea attempting to find the right fish, you are fishing in a massive sea of people, none of whom have heard about you, or your business!
Any business takes money and time to get it off the ground, the more money you can invest in your business, obviously, the more you can spend on hiring folks to do the time intensive roles, or to do the things you just cannot do. You may spend money on advertising which should bring in more leads.
LEAD GENERATION PROCESS TO BUILD A SUCCESSFUL TEAM
If a person has made an enticing web site and she or he is following the proven methods of success, for example investing in an auto responder, rapidly answering emails, adding articles on a consistent basis, prominently displaying an opt-in box, building backlinks and joining social media networks, he or she should be earning and if not, it’s time to rectify.
If success has not yet been achieved by the aforementioned stages, many entrepreneurs consider giving up and returning to the offline promoting world. Perhaps they feel that they were good at such selling, but on returning to this world, find that this isnt the case.
It is for this reason many people consider purchasing leads from Lead generation companies. However, this activity has a significant drawback.
So what to do? Buy leads?
Good luck with that. Even if you can find a reputable company which will give you fresh, qualified leads, you may pay thru the nose for them, whether you convert them to sales or not. Your profits are quickly slipping away and you can not raise the price of your product, because then nobody will be interested.
In this respect, a lead generation system that is really capable of offering positive results can help a business owner to remain in charge of the process. A system should be selected that teaches the business owner the most current method of creating fresh, qualified leads, leaving them with more time to improve and build the business.
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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