What can a Lead Generation Website do to boost my Business?
Consideration should be given to the program you use to generate emails when building a lead generation website.
Lead Generation Website Autoresponders
There are a number of really good companies capable of handling your e-mails, the general public utilize an AWeber or MailChimp and these programs are especially designed to send out prewritten emails as quickly as someone signs up on your website and afterward.
It is standard these days to need a double opt-in process which helps to shield you and your prospects, and keeps you in conformity with the anti-Spam rules. Requiring prospects to approve their requests this way can unfortunately reduce the number of leads you get.
Emails should be written in a way that provide interesting and beneficial info and not just be a sales spiel. Think about the emails you get.
How long do you stay on a list that bombards you daily with sales messages and not very much else?
Take into account the data you’re going to request in your opt-in box. People are wary of giving out too much information initially, at least get the subscriber’s first name and their email address of course, and you could add a field to discover precisely what they are interested in.
As an example you might have a drop-down box that lists the products on your site, you can then build lists and send relevant information about the product the customer is interested in. So if you’ve a dozen different products you might build 12 different lists, every one targeted to each specific product.
When you do set up your autoresponders and run any sort of email campaign, you must double and triple check everything in your e-mails. Many of us will regard spelling mistakes as amateurism and they won’t read emails that they receive in the future. E-mails should be definite, easy to read and written in short paragraphs.
Lead Generation Website do to boost my Business
It won’t take long for you to build a respectable list at which point you can send out a monthly newsletter thru your auto-responder system letting subscribers know about the latest news in your niche or about new products that you are offering.
Address your subscriber by his first name, not “dear subscriber” as is often seen, and write your copy as if you’re writing to a friend, don’t blind customers with “get this” or “buy this”, it turns folks off.
The best way to make sales is by helping people, by giving them important information and anything free is usually good, for instance a free e-book.
Everything you send to your subscribers should be relevant to your product or service and contain some value. If your unsubscribe list all of a sudden grows, you probably have done something wrong, so learn from that mistake though you will always get people unsubscribing.
The auto-responders and emails you send out are the powerhouse behind your lead generation efforts. You cannot effectively generate leads without doing this. Put your opt-in box in a conspicuous place on your website and experiment a little until things are working well. Remember don’t just make your emails some selling spiels. Be genial. Build relationships. Get your subscribers to leave comments and participate.
The beauty of an effective auto responder system is that it never sleeps!
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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