How to Work a Motivated MLM Network Marketing Lead
So what is the “best practice” for working a great lead once you have one, and even before that – what are the options to generating leads on a consistent and regular basis?
If you are serious about earning a significant income in your business, then finding a good answer to these questions and acting on them is important. Because working great leads makes for a great business. Working bad leads produces miserable results. Plain and simple.. And realizing, up front, once you have leads – your success will then be determined by how well you communicate.
MLM Network Marketing Leads Are Not Created Equal
If you have more time than money, you can create your own leads by contacting family and friends and co-workers. You can also participate in online forums and other social media sites. You can also simply offer valuable training, tips and business building advice. If you have more money than time, you can consider buying leads or even creating a few mlm network marketing lead advertising campaigns.
Warm marketing prospecting is the least expensive, most profitable type of mlm network marketing lead. Those people who already know, like and trust you. People you already have a relationship with. Because your family and friends, co-workers and business associates will often step up to the plate and make themselves available to help you get started in your new venture. So simply give them a call or send them a note and ask them to take a look. Then simply be willing to let go of the outcome. Yes or no, let it be okay. They aren’t rejecting or accepting you. They are rejecting or accepting the product, service or opportunity.
New blood is the lifeblood of your network marketing business. So what’s the plan for when you run out of people you know – when you have already introduced everyone you know to your opportunity? What’s the plan now? Because you must stay in presentation mode if you really want to succeed. There is no other way.
Area Code Specific Network Marketing Leads
Most mlm network marketing lead generation companies and brokers can supply you with as many leads as you and your team can handle. Just contact them and let them know what you are looking for and how much you are willing to spend. Do a quick search and you’ll find leads for pennies and leads for many, many dollars. Price differences are determined by the age of the leads, quality of the lead source and how many times the leads will be resold. Type of information provided also plays a part.
Both online and offline lead generation costs a lot of money. $12 to $25 or more per lead is not uncommon and cost continues to rise. With up to twenty-five dollars invested, most brokers will sell a fresh lead for $5 or more a half dozen times. Then resell that same “aged” lead for $1 or more another dozen times. In fact, leads are often sold to numerous brokers who then each turn around and resell the lead numerous times.
So while your broker could very well be honestly selling you a one-time exclusive lead – that same lead may also be distributed by other brokers offering it to other marketer’s as well.
Generating your own lead and becoming you own mlm network marketing lead broker is also an option. First things first. You need a lead capture page or splash page designed. Or perhaps one came with your opportunity. But you need an opt-in page one way or the other. Once set up, the next step is to start driving massive amounts of traffic to this page and begin collecting the contact information of those expressing an interest.
You can even outsource advertising services to generate traffic for you. Pull it off and you’ll have a steady supply of fresh, highly qualified leads. The bads new is now you will be incurring these huge costs and you’ll need lots of leads on a continuous basis.
MLM Network Marketing Lead Generation – Best Practice
You can put the odds of success in your favor by using an attraction marketing model to supplement or entirely comprise your mlm network marketing lead generation efforts. People don’t like to be sold, but we love to buy – don’t we? And that is attraction marketing in a nutshell.
So here’s how it might play out. Let’s say your prospect is already in network marketing and they are actively looking for a solution to a problem they are experiencing in their business. While searching they find a particularly useful article, video or blog post that helps them.
You are now their newest best friend, aren’t you? And you have moved up a notch or two in the respect they have for you. And that’s the magic of attraction marketing.
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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