SMALL BUSINESS INTERNET MARKETING RUNDOWN
Small business internet marketing does not involve building web sites and hoping that folks get interested.
It is important for one’s web site to have keywords. If someone sells products like shoes, and makes the word ‘shoes’ the keyword, she will realize that there are many millions of results that may show up if this keyword is put into a browser.
This point brings in the issue of long tail keywords. Long tails are vital phrases which are used for less complicated identification processes. If the seller has the word leather sneakers as the keyword, he will get excellent results. Keywords that have long tails are terribly important. Search engines like Google provide keyword tools that are free to use. These tools are vital when searching for particular key phrases.
If a person types the word ‘leather shoes’, Google will give a listing of words built around the particular main phrase. It then tells an individual how often the phrase has been used for the past month.
This is a good tool but there are many other tools that may efficiently find keywords. The keyword tool of Google will furnish words like ‘red leather sneakers’ or ‘where to buy leather shoes’ among other results. Going for mid range keywords with at least six thousand or three thousand / a month is recommended.
Getting the number one spot in Google’s result list is very hard. There are plenty of marketing experts that may easily guarantee this spot yet they know getting this position is quite difficult.
Use your keywords within the first few words of your initial post and again in the closing paragraph. Depending on the length of the article, use the phrase two times more. If you’re employing advertising through Google Adwords, this may also help Google to serve better targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There isn’t any fast method to get around building good relevant back links. Do not ever consider purchasing back-links from a link farm, Google knows all about them and will ignore them and may even penalize you for them. There are no WordPress add-ons for building backlinks, only ones that get you back-links thru “do follow” blogs.
Article marketing is a good way to get back-links as most article directory websites permit you to have one link out to your site, so again, you will have to be prepared to submit useful and topical articles, either right to an article marketing site, or to several via a “hub” that may distribute your articles to many sites for you. This doesn’t cost a lot of money and can be a time-saving way of doing it.
These 3 ways of gaining valuable back links are the most useful and obviously there are lots of others you can use once you get into the swing of it.
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To Your Success,
Paul M. Butler
Network Marketing Specialist
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