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Training the New Network Marketing Distributor: Being a Good MLM Sponsor

Training the New Network Marketing Distributor: Being a Good MLM Sponsor

Today I would like to discuss “Being A Good Sponsor.” While many of the people you recruit into your organization may have had previous experience in network marketing, many will be first timers.

Similarly, if you’ve been successful in recruiting people who were involvednumis network marketing in other network marketing companies, you sponsored them because they were discouraged with their current company or were not receiving support or training. In other words, they weren’t as successful as they would have liked to be.

Wouldn’t that indicate to you that they don’t know the best way to do things? Well, that’s where you come in  helping them lay that track for others to run on. Again, when new distributors know what works, they can proceed with confidence, and confidence is the harbinger of success. Remember, people are not duplicable, but systems are.

Being a Good Sponsor

Being a good sponsor means showing your new distributors “The Rules:”

Rule No. 1: Treat it Like a Business.
In order to be successful, your new distributors must truly want success, be coachable, and follow through on their commitments. In other words, they need to treat this business like a business.

Rule No. 2: Keep it simple.
If they can follow a simple procedure  they will use the same system with their contacts. If they can see that what you did was simple, they will believe they can do it, too. If you had to really work on them, more or less “forcing” them into the business, your new distributors will not want to duplicate what you did and will not take any action.

Rule No. 3: Determine Their Reasons.
If you know what your new distributor wants from this venture, that is, why they want to succeed, you can understand how to get them over the rough spots and keep them on the road to success. Remember, most people will be tempted to quit with the first few setbacks because they were never clear on what they wanted to achieve in the first place. If their “why” is strong enough, the “how” will be easier to get across.

Rule No. 4: Establish Objectives.
Set specific sponsoring and financial objectives for the first 30, 60, and 90 days. People always perform better when they have specific goals in mind. Have your team member write down their goals and reevaluate them regularly.

Rule No. 5: Introduce Your Upline
Introduce new distributors to their upline, those leaders who are building a successful business and who are earning the type of income they’d like to earn. That way, if you’re not available to help them, they will have names and telephone numbers of others (you should give them at least 3) who they can contact for support. Further, by meeting others who are earning the type of income they’d like to earn, the system becomes more realistic and attainable.

Rule No. 6: Where’s the Tools?
Make sure they know how to get the tools they will need to share the business with others., such as tapes/CDs, brochures, business cards, etc. Every business needs information to disseminate with prospects. This one is no exception. Remember, people are not duplicable, but systems are. Teach them to let the tools do the talking for them.

Rule No. 7: Make a Prospect List.
Although everyone who makes a list doesn’t necessarily become a top earner, every top earner has a list. Typically, they’ll start with their Warm Market, because that’s the people they know. Have them work towards making a list of at least 100 people they can contact.

At this point, your new distributor should be ready to go. They have their “reason why” clearly in mind, specific objectives for the next 90 days, their upline’s contact information for plenty of support, the tools to get started, and a list of people to contact.

Having said that, remember Rule No. 8: Let Them Move at Their Own Pace.
Sponsoring a distributor is a process, not a single event. If they don’t want to move as fast as you do, that’s OK. You can’t change human nature. People will only do what they are willing to do. Encourage, yes, but don’t try to force people into something they aren’t willing to do. Lead by example.

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The Ebb and Flow of Network Marketing

The Ebb and Flow of Network Marketing

“And so I say to you: ‘Ask, and you will receive; SEEK, and you will find; knock, and the door will be opened to you.’
“For everyone who asks will receive, and he who SEEKS will find, and the door will be opened to anyone who knocks.”
– Luke 11: 9-10. [Good News Bible]

No matter how long you’ve been in the Network Marketing business, you will have experienced what I call the “Ebb and Flow of Network Marketing.” It’s simply the highs and lows you experience from dealing with people. We have all experienced it, even the top earners in the business.

See if this has happened to you. You’ve just made a great presentation to a prospect and, in spite of your being able to neutralize every objection they have put forward, they still don’t sign up. You feel rejected, frustrated, and disappointed. You begin to wonder why you ever got into this business and what you’re doing wrong. You go into a bit of a “funk,” and start to feel sorry for yourself.

After a bit of a lull, you decide to try another presentation to another prospect. This time, they’re ready to sign up almost before you open your mouth. You’re on Cloud 9, you can move mountains, you are master of your domain!

What has happened? You’ve just experienced the Ebb and Flow of Network Marketing.”

Every MLM distributor goes through it. This emotional ebb and flow is often what stops many network marketers from achieving the financial freedom and security they desire. They let their emotions control how much work they put into the business, and a few “no’s” cause their efforts to diminish. Consequently, their business grinds to a halt.

Successful networkers, however, adopt a posture of emotional equilibrium, not getting too “high” with each success or too “low” with each failure. In his CD series, “Key to the Vault” (which I highly recommend to any network marketer), Bob Schmidt tells the story of John Wooden, the legendary coach of the UCLA basketball program, who won 10 national championships in a 12-year span. Wooden wanted his players to achieve a level of emotional maturity, or equilibrium, regarding their performance on the court. He wanted his players to behave in such a way that, after a game, a locker room observer would not be able to tell whether the team had won or lost. Wooden stressed to his players that if they had simply gone out and done their best, the outcome was not the issue. Therefore, being high on victory or low on defeat never entered into the equation. That’s what he meant by emotional equilibrium.

Remember the acronym S.E.E.K.   Seek Emotional Equilibrium Knowingly

Learn to control your emotions; don’t let them control you. If a prospect’s failure to sign up with you causes you to go into an emotional tailspin, you have lost control of the situation. Because your business depends on you, you are letting your prospect control your business. This is equally true for a prospect that does sign up. If you get too high on that success, and base you next actions on what the prospect has done, you have again let them take control of your business.

Don’t let your mood, your emotional state, control your efforts. S.E.E.K., and you will find the path to achieving the success you desire.

Bruce Bailey, Ph.D.

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