6 Target Marketing Strategies To Find Your Target Market And Multiply Your Income
They are out there, your customers, you know who they are. You just need to track them down. You know you are offering exactly what they want, you just need to get them to visit your website. And to do that, you need to employ some proven target marketing strategies.
Traffic means nothing if it is not targeted, and your job is to find the community of buyers in your niche that want your product or service. To get some targeted traffic to your site, find your market and invite them to visit.
The following methods are some of the best target marketing strategies to ensure that you are getting the right people over to your site.
Target Marketing Strategy # 1: Article Marketing
This is perhaps the easiest way to get a slew of targeted visitors over to your site. Just think – everyone that reads through your article is interested in your subject, and the ones that click your link are ones that take action.
There are thousands of people that may read your articles in the years to come, and many won’t click on your link. The ones that do took a step towards finding out more about the niche – these are the types of people you want to have at your site. You have narrowed down the field somewhat.
Article marketing has its place for finding highly targeted traffic in any niche. It is worth the time and effort to get some articles out there, whether you write them yourself or have someone do it for you. It is valuable and should be used.
Target Marketing Strategy # 2: Forum Marketing
Forums make like-minded people congregate at one website, and this is where some of your potential customers are hanging out. Your job is to approach them the right way so that they will go to your site and see what you have to offer. Be helpful on the forum and turn off the sales pitch, and you will definitely get members to your site.
Not all of the members of a particular forum are buyers, but many will be and you have a set of people that have already qualified themselves as being interested in your niche. To weed out the buyers, start making a list and giving them quality offers.
Target Marketing Strategy # 3: Facebook
Facebook has thousands of different groups already set up for different topics. You can join a group, or more if there are more available, and let others see that you are an expert in the field. You can also take this opportunity to let people know more about you and become real to them.
You will start to get friend requests this way, and others will go to your Facebook page to find out more about you. Your landing page on Facebook should direct them over to your site.
Target Marketing Strategy # 4: Yahoo Answers
This is a great place to go because quite often, you will have people wanting to buy a product, and not knowing where to go or who to trust. Sometimes the questions are as blatantly obvious as “Where can I buy (blank)?
There are other question and answer sites on the Internet that you can visit. Remember, there are a lot of people that are not used to the Internet and need some direction. They quite often pose their questions at these sites, and will be grateful for any help you can give them.
Target Marketing Strategy # 5: Google Adwords
Running a ppc campaign can give you the kind of visitors you want, as long as you have a very structured campaign and enough money to do some initial testing. This type of marketing is not to be taken lightly, for it can be a very lucrative way to get visitors that want to buy.
It is best to start slowly with a ppc campaign and stick to a tight budget. It is easy to lose money at the beginning while you are testing your campaigns; in fact it is to be expected. If you begin with this attitude and stick with it, you can get thousands of visitors to your site with one tested campaign.
Target Marketing Strategy # 6: Offline Activities
There are a lot of people that congregate in groups off the Internet that would be interested in visiting a site on the niche. Some may have never even thought there was information available on the Internet about the topic.
You can track down these groups by looking for places they would hang out in the Yellow Pages. If you have a site about horses, then you can look up equestrian organizations. Visit these places of interest and ask to put up a flyer about your site. You will get visitors this way, guaranteed.
These are a few different ways to get some targeted traffic, and you should make use of every one of them to get the kind of visitors to your site that want your product or service. You need a lot of targeted traffic to make your site profitable, and to build a strong list, and these suggestions will get you started in the right direction.
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List Building Tips: 4 Proven Tips To Build A Huge List In No Time Flat
A lot of Internet marketers have a preconception that building a list is hard. This is far from being true because in fact, it can be very easy to start building a list if you know how to do it properly.
Here are some tips you can use to start building a list the easiest way possible; and you can do it at a shoestring budget or even for free.
List Building Tip # 1: Create an Attractive Squeeze Page.
You’ll need to first create a squeeze page giving away your free product. This page will need to have an optin box and a paid autoresponder like Aweber or Getresponse.
You can offer a simple 3 to 4 page report and let people know that you have more great information to offer them if they take the report and sign up for a free newsletter, or to receive e-mails.
If you don’t know how to build a squeeze page, you can look at profitable ones and use them for reference. If you look at the Google adwords appearing on the right-hand side of Google for your niche, you can assume that the ones appearing at the top of the list are making a good profit.
Depending on the niche, these marketers are paying a very high price to get their ad to show up at the top. This means that the squeeze page they are using is working at driving home sales.
Examine a few of these and see what they are doing to make their page a success. Make a few notes and then go onto the next. After you have looked at a few, you will see a pattern appear of what is working and making these sites profitable.
List Building Tip # 2: Make Use of Ad Swaps
An ad swap is an agreement between two webmasters in the same niche to promote each other’s products. If you are just beginning and don’t have much of a list it can be quite difficult, so this is meant more for the owners of sites with larger lists.
It can also be used by anyone that has a new unique product that they are willing to give away for free to site owners in exchange for a list name.
If you have a product that you know will be of interest to customers in a niche, you can create a product which would normally sell at around $37 or $47; then let your affiliates sell it at a discounted rate ($27, half price, etc.) and give all the commissions to the affiliate. Let webmasters know that this opportunity is available for a limited time.
This is a win-win-win situation for all parties involved. You win because when people purchase the book, they will automatically agree to sign up to your list. The affiliate wins because he or she gets all the commissions, while enjoying a high conversion rate due to the special offer. The customer wins because he or she gets the product at a discounted price.
You can also offer a webmaster the chance to give your product away for free. They will send their customers to your free opt in page to pick up the product, and you will get another email. Most webmasters welcome the opportunity to give away a good free product, especially if there’s a one-time promo or affiliate offer involved in the process. If approached correctly, with a lot of respect, they would likely agree to do it.
It is possible to build up a list of 5,000 to 10,000 within a month’s time by selling or giving away these ebooks. Some marketers began their entire Internet empire in just this way.
List Building Tip # 3: Use Free Traffic Techniques.
You can use your favorite traffic techniques to get people to your squeeze page. Article marketing, forums and twitter are just a few of the many traffic techniques you can use to get people to your page.
It is easier to get somebody to sign up for a free product than it is to sell them something right off the bat. If you have tried building traffic with article marketing or some other method to make immediate affiliate sales and have found it difficult, don’t assume that the same will happen if you offer a free product.
Traffic conversions for free stuff are quite different than those for affiliate sales. If you continue to build a traffic system and continue to test it, you can get a lot of people joining your list very quickly.
List Building Tip # 4: Keep Your List Happy.
Having a list is one of the most important things you can do for your business. It is a treasure chest full of opportunity; and when times get slow for your business, you can always fall back on your list.
Once you start building it up you can direct your customers to a sales funnel and start converting them on higher ticket items. If you keep the customers on your list happy you will get great conversions and build up trust.
The way to keep your list happy is by using the same methods you used to initially get these customers on your list. Give them free quality stuff from time to time, and reasonable product offers of great value.
Free stuff can be used during many different phases of your Internet marketing. Always keep your eyes open for something you can give
away to both new visitors to your website, and your list. People really appreciate getting something for free.
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